Cloud Castle Campaign for Suraj Group
Problem Statement
Bringing something fresh to an established neighborhood in Mumbai’s prime areas like Prabhadevi, Dadar, and Matunga while showcasing the largest-in-class residences rising above 42 floors.
Our Approach
We introduced “Cloud Castles,” an idea positioning these residences as homes so elevated that the clouds become your neighbors. This unique angle connected with the market, sparking nearly 20 inquiries from just one Economic Times ad for residences priced at INR 11 Cr+. The story also drew attention from The Times of India, leading to an additional PR feature.
Our Creations
