Land Plot Launch in Bangalore for KNS and Unitern
Problem Statement
Positioning Doddaballapura as "Bengaluru 2.0," a rising investment in the TECH hub just outside the city center.
Our Approach
We introduced the campaign thought, “Bengaluru’s Best in Bengaluru 2.0,” emphasizing that “If you can’t invest in Bengaluru, you can get it in Bengaluru 2.0.” This positioned Doddaballapura as an extension of the city’s best features, offering a similar lifestyle and growth potential at an accessible price point.