Crescent Western Trade Centre

Problem Statement

To establish Crescent Group as a standout brand in the commercial real estate sector with a marquee property. The brand should be versatile enough to be carried forward across future commercial projects by Crescent Group.

Our Approach

Crescent Western Trade Centre (WTC) draws inspiration from NYC’s iconic WTC, symbolizing excellence and ambition. "Western" highlights the strategic importance of the Western Express Highway and Western Line, creating a landmark that fills the gap for premium commercial spaces in the Western Belt.