Launch of Chandak Treesourus in Malad
Problem Statement
House of Hiranandani had launched its Kalyan project multiple times with different themes, but needed a campaign that would create urgency while showcasing class and luxury in the Kalyan market.
Our Approach
We introduced the concept of "One Last Time" for House of Hiranandani, with a clear and powerful message: This is the final opportunity to be part of this masterpiece. We emphasized that this chance will not come again, creating both exclusivity and urgency for prospective buyers